Skip to main content

Choose a well-known corporate brand that is functional having different products or sub-brands. In the next step explain the product mix of that brand i.e. width, depth, length and consistency.



INTRODUCTION

Johnson & Johnson started its operations in various countries all over the world and become famous brand almost everywhere. In the following there are some examples of Johnson & Johnson products, brands and sub brands.

Business Segment
There are three main business segments of J&J.

Consumers business
Professional business
Pharmaceutical business
Consumer= 
Major franchises in consumer business are skin and hair care, sanitary protection, wound care, oral care, baby care and nonprescription drugs. Familiar brand names include
neutrogena skin and hair care products.
baby lotion , baby oil etc

Professional=
Products commonly found in hospitals worldwide, in clinics and physicians’ offices, used by medical professionals for patient care, blood testing and related medical purposes. Well-known Brands include.
acuvue Disposable Contact Lens.
one touch profile blood glucose monitor.


Pharmaceutical=
In pharmaceutical J& J have following products
procrit; sporanox antifungals.
levaquin anti-infective
remicade for treating crohn’s Disease and Rheumatoid Arthritis;

Major Sub-Segments=
The sub segments of the baby care segment are as follows:
johnson’s baby lotion. johnson’s baby powder and johnson’s baby shampoo.

Product mix=
Product mix, also known as product assortment, refers to the total number of product lines that a company offers to its customers. For example, a J&J sell multiple lines of products.


Width =
The width of a company's product mix includes the number of product lines that a company sells. For example, if a company has two product lines, its product mix width is two. In above example J&J shows that they have three product lines and also running sub brand of baby care , a company's technology may allow the company to diversify into other industries and build the width of the product mix.

Length =Product mix length includes the number of total products or items in a company's product mix, For example, J&J company may have three product lines, and 10 brands within each product line. Thus, J&J's product mix length would be 20 . Companies that have multiple product lines will sometimes keep track of their average length per product line. 

Depth =
Depth of a product mix includes the total number of variations for each product. Variations can include size, flavor and any other distinguishing characteristic. For example, if a J&J company sells three sizes and two flavors of toothpaste, that particular brand of toothpaste has a depth of six. Just like length, companies sometimes report the average depth of their product lines; or the depth of a specific product line.

Consistency =
Product mix consistency includes how closely related product lines are to one another--in terms of use, production and distribution. A company's product mix may be consistent in distribution but vastly different in use. For example, J&J company may sell its baby lotion and Acuvued disposable contact lens in retail stores. However, one product is for baby skincare and the other is not. The production consistency of these products would vary as well.


Labels:

Comments

Post a Comment

Popular posts from this blog

Difference between Downsizing and Reengineering with real life example

Explain difference between Downsizing and Re-engineering with real life example? Downsizing = Downsizing is used to reduce the size in order to improve its financial performance, usually by laying off employees.Businesses use several techniques in downsizing, including providing incentives to take early retirement and transfer to subsidiary companies, but the most common technique is to simply terminate the employment of a certain number of people. Downsizing often takes place as part of a larger restructuring program at a company. Although it's usually thought of as a strategy companies use to become smaller, downsizing can also be the result of company mergers, acquisitions, and takeovers.Its most common form comes in employee layoffs, which reduce payroll costs for the company. Downsizing may also involve shuttering some operations or offering certain employees early retirement. Downsizing is typically seen during economic downturns in order to improve efficiency and
5 comments
Read more

Difference between strong and week culture

Difference between strong and week culture? Culture it is the knowledge of a particular group of people, defined by everything from language, religion etc Cultural strength may be measured across a sub-culture or across the country. Strong culture In strong culture, employees and management understand what is required of them and they will try to act in accordance with the core values. Weak culture In weak culture there is greater need for procedures, policies and bureaucracy in order to get things done in the desired way Difference: Strong culture Week Culture 1-Individual behaviors consistently reflect group values 1-provides poor services which needs to be improved through policies 2-it Produces clarity. 2-Individual behaviors reflect a diversity of beliefs and values 3-less need for detailed policies and procedures. 3-Produce inconsistency in practice. s
Post a Comment
Read more

How to Manage time to increase your focus.

The Most Successful person in the world is the one who value every second of their life That is why it is called Time is money. If you study history of the successful and rich people they all have one common and important habit which is time management. In time management you have to save time and utilize it in the right way in order to achieve your goals and this is the only thing which satisfy you and gives you the best return in the future. The Following tips will help you save and manage your time in order to increase your focus for achieving your most desired goals. Create a to do List. List all those tasks which you have to do and do it accordingly. Use Sticky Notes. Use sticky notes for important tasks which are urgent. Prioritize your tasks. Choose the most important tasks and set the priority tasks on the top of your list. Wake up Early in the morning. Waking up early have a big advantage as you can work in full peaceful environment with fresh mind.
2 comments
Read more