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Five steps to follow for the purpose of Goodwill.  Following are the five steps which are necessary part for making goodwill. (1) Reputation = Reputation plays vital role in developing good will for any organization. It is gained by making million worth efforts and sometimes it becomes tough to be maintained but successful organizations used to apply many tricks to maintain and keep the reputation in balance. (2) Dominant shares = Goodwill cannot be maintained or be gained without having large no of shares, not only this but these shares must be dominant in market over other organizations, which means the shares value must be better than competitors   share value. (3)   Powerful Advertising = Advertising is something which spread awareness and the true message about the vision of any business. Powerful advertising helps the business to grow effectively. Many businesses make the advertisement which attracts the viewer emotionally, socially and econom

Tangible Assets= Tangible assets are those which can be seen or can be touched. Such type of assets are those which has physical appearance. Tangible assets may have defined life like plant and machinery can be defined how long it can work. The expert’s can give estimated time for Plant and machinery as it can be touched and checked properly to define its life. Example: Tangible assets involved Plant and machinery and other equipment’s etc. Intangible Assets= Intangible assets are those which cannot be seen or touched and having no physical appearance. The life of such type of assets cannot be defined easily for example Good will is type of intangible assets and Good will don’t have defined life time because it depends on the worth and the real value of the products when its value drop down its Good will becomes no more Good will. However Good will may be described with the help of documentations but not in exact way. Example: Intangible assets are Goodwill, Patents, Copyrights and

We can differentiate Debt and Equity with the help of their definition. Both of these can be defined by following ways. Debt= Debt can be defined as a written agreement which contains due date, interest rate on debt and a promise to pay a debt to the debt issuer. Equity= Equity can be defined as the ownership or interest of shareholders in a company, when a company issues additional share it helps the company generating more finance. Features= Features of Debts and Equity are following: Features of Debts= Debts are less risky than equities.  It provides Lower returns.  It provides returns consistently.  The prices of debts do not changes over night.  Features of Equity= Equities are more risky than debts.  Prices of shares can fluctuate in every second.  Returns may be higher or lower depends upon the market situation.  There is no consistency in returns because of fluctuation.