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How a brand performs the function of a risk reducer. A brand performs the function of a risk reducer please elaborate the understanding of this statement. A brand is an identity that includes all sorts of components; depending on the brand, A brand can be said an image where the consumer perceives a brand as representing a particular reality or A brand can be explained that it is a relationship where the consumer reflects upon him or herself through the experience of consuming a product or service. In purchasing something a consumer would like to prefer branded products they know about rather than the local and unknown products. A risks connected with the brand may involves the physical risks, functional risks, financial risks, social risks. If you have found a brand that works for you, you are probably going to stick with it because there is a risk that changing brands will bring a less satisfactory result. The new brand may not help you achieve your goal, you will have wast

The issues related to purchase and post purchase faced by consumer can be better explained by investigating consumer behavior on purchasing anything and after that. Purchase refers to the action which is taken by consumer to fulfill their need of some product or services by paying its value. When a consumer realizes the needs of anything that consumer used to search for the information related with that product or services, this information includes product quality, brands and alternatives. Consumer takes these steps to make the right decisions. The purchase decision may vary according to the age, gender and education of the consumer.  People purchases different items differently for example online and offline, online purchase happens via internet while offline purchase done personally by consumer through visiting the retailer or manufacturer. All the experiences and the observation about the product felt by consumer tells more about what the consumer thinks about that product th