Skip to main content

How a Brand performs the function of a risk reducer.

How a brand performs the function of a risk reducer.
A brand performs the function of a risk reducer please elaborate the understanding of this statement.
A brand is an identity that includes all sorts of components; depending on the brand, A brand can be said an image where the consumer perceives a brand as representing a particular reality or A brand can be explained that it is a relationship where the consumer reflects upon him or herself through the experience of consuming a product or service.
In purchasing something a consumer would like to prefer branded products they know about rather than the local and unknown products.
A risks connected with the brand may involves the physical risks, functional risks, financial risks, social risks.
If you have found a brand that works for you, you are probably going to stick with it because there is a risk that changing brands will bring a less satisfactory result. The new brand may not help you achieve your goal, you will have wasted money, and perhaps worst, you will feel bad doing so.
We know that brands reduce risk to owners and investors. We saw it in the way share price of the strongest brands in Top 100 Most Valuable Brands Ranking recovered quicker than others after the Great Recession. These brands were a safe bet for investors because they had proven themselves a safe bet for consumers.

Opinion over geographical locations being branded?
Answer.
Because of globalization, changes in the production processes have also altered the way commercial brands employ the concept of territory.
Locations act as brands because people want to be proud of their place of origin. “As a result, manipulating the image of cities, cultures and experiences has become the most important component of the entire branding process,”
Locations have also become important attributes for some commercial brands, largely because industrial development in a particular sector is often focused entirely in a single city or region. The wine industry provides perhaps the most obvious example of how a place-name can play an important role in branding. We buy a Rioja (a location brand) but not a Ramon Bilbao (a commercial brand.)
Another example involves France. That country has become a brand through association with what it usually produced – perfumes. As a result, France is perceived as glamorous.


Labels:
Location: Asia

Comments

Post a Comment

Popular posts from this blog

Difference between Downsizing and Reengineering with real life example

Explain difference between Downsizing and Re-engineering with real life example? Downsizing = Downsizing is used to reduce the size in order to improve its financial performance, usually by laying off employees.Businesses use several techniques in downsizing, including providing incentives to take early retirement and transfer to subsidiary companies, but the most common technique is to simply terminate the employment of a certain number of people. Downsizing often takes place as part of a larger restructuring program at a company. Although it's usually thought of as a strategy companies use to become smaller, downsizing can also be the result of company mergers, acquisitions, and takeovers.Its most common form comes in employee layoffs, which reduce payroll costs for the company. Downsizing may also involve shuttering some operations or offering certain employees early retirement. Downsizing is typically seen during economic downturns in order to improve efficienc...
5 comments
Read more

Difference between strong and week culture

Difference between strong and week culture? Culture it is the knowledge of a particular group of people, defined by everything from language, religion etc Cultural strength may be measured across a sub-culture or across the country. Strong culture In strong culture, employees and management understand what is required of them and they will try to act in accordance with the core values. Weak culture In weak culture there is greater need for procedures, policies and bureaucracy in order to get things done in the desired way Difference: Strong culture Week Culture 1-Individual behaviors consistently reflect group values 1-provides poor services which needs to be improved through policies 2-it Produces clarity. 2-Individual behaviors reflect a diversity of beliefs and values 3-less need for detailed policies and procedures. 3-Produce inconsistency in practice. s...
Post a Comment
Read more

How to Manage time to increase your focus.

The Most Successful person in the world is the one who value every second of their life That is why it is called Time is money. If you study history of the successful and rich people they all have one common and important habit which is time management. In time management you have to save time and utilize it in the right way in order to achieve your goals and this is the only thing which satisfy you and gives you the best return in the future. The Following tips will help you save and manage your time in order to increase your focus for achieving your most desired goals. Create a to do List. List all those tasks which you have to do and do it accordingly. Use Sticky Notes. Use sticky notes for important tasks which are urgent. Prioritize your tasks. Choose the most important tasks and set the priority tasks on the top of your list. Wake up Early in the morning. Waking up early have a big advantage as you can work in full peaceful environment with fresh mind....
2 comments
Read more